Saif Ali Khan Turns Ghee Promise into Brand Deal
Saif Ali Khan has transformed his viral two-year ghee supply promise into a brand collaboration, just weeks after launching his Instagram account. The actor, who was promised the supply on Amitabh Bachchan's Kaun Banega Crorepati, initially joked about not receiving it on The Great Indian Kapil Show. Now, in a playful video on his new Instagram account, Saif promotes the brand, turning the running joke into a full-fledged endorsement. The video, which has over 5.1 million views, marks his first brand collaboration on the platform. Sony LIV joined the fun, commenting, "This is a gauravshali moment," referencing the phrase from the show. The collaboration quickly caught the attention of fans and colleagues, showcasing how a viral moment can evolve into a commercial opportunity.
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