OPPO's Goldee Patnaik on How Smartphone Cameras Are Transforming Content Creation
OPPO's Goldee Patnaik highlighted how smartphone cameras are evolving beyond mere memory capture, becoming essential tools for content creators in India. With the rise of social media, creators now rely on their phones to showcase skills, promote businesses, and connect with audiences. According to a 2026 study by the Indian School of Business (ISB) and HashFame, Hindi-language creators accounted for 42% of India's creator base in 2025, while regional language creators made up 58%. This shift reflects the growing diversity of India's creator economy, where creators use familiar languages to build trust with local communities. Patnaik noted that smartphone cameras must now support a range of content types, from product photos to behind-the-scenes videos, with features like natural-looking faces, realistic colours, and strong video quality in difficult lighting becoming increasingly important. The focus is shifting from 'How good is the camera?' to 'How much can I do with it?'
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